It is not a secret that the current fashion industry idolises a certain body shape and facial structure, with most models having a UK dress size of around 4-6 which contrasts hugely with the national average of a size 16. These unrealistic body dimensions are plastered across campaigns on all media platforms and can create huge insecurities within the population. When we are constantly given an ‘ideal’ example of the perfect man or woman, it is not a surprise that people try to fit the mould. Our society is governed by aesthetics; recent studies suggest that men who are deemed good-looking earn approximately twenty-two percent more than someone with ‘average or below average looks’ carrying out an identical job. Those who are considered conventionally beautiful are placed on a pedestal and rewarded for nothing more than good genes.
In some respects fashion could be seen as a less drastic form of body alteration, with the results only being temporary. In some respects fashion promotes individuality and freedom and yet we continue to conform to slender silhouettes, flawless skin and sharp cheekbones. With such an impressionable population, the image the industry puts out is possibly sending many people on a route of self destruction.